How to set up a content repurposing bot
Turn each blog post or video into social posts and an email automatically.
You write a blog post, share it once, and it disappears. Turning it into social posts and newsletter snippets takes time you don't have.
Step by step
- Find your blog's RSS feed (most websites have one).
- In Zapier or Make, trigger on new RSS items.
- Add an AI step with a repurposing prompt (see the AI use cases site).
- Send the results to a Google Doc or your email as drafts.
- Review, edit and schedule them.
- Tweak the prompt after the first few runs.
Watch-outs
- Draft only. Don't auto-publish.
- Check facts and links in every draft.
- Watch your automation task limits.
A worked example
A Brisbane financial planner's blog has an RSS feed. A Zapier automation picks up new posts, sends the text to an AI step with a prompt for three social posts and a newsletter blurb, and saves the drafts in Google Docs.
She reviews them on Mondays, checks compliance wording, and schedules them. One blog post now feeds a fortnight of content.
What it costs in Australia
Zapier's free plan gives 100 tasks a month and two-step Zaps; Professional starts at US$19.99 a month billed yearly (approx. A$29) or US$29.99 monthly (approx. A$43) for 750 tasks. Make has a free plan with 1,000 credits a month; check Make's site for current paid prices. If you add an AI step, AI by Zapier is included on paid Zapier plans, or you can connect your own OpenAI or Anthropic API key and pay per use (usually cents per draft for small volumes). Google Docs is free with a Google account.
Prices are approx., October 2026, converted at about A$1.43 per US$1 where the vendor charges in US dollars. Your bank may add a foreign transaction fee. Check the vendor's pricing page before you buy.
The legal bits
Social posts are public, not direct messages, so the Spam Act doesn't usually apply, but newsletters do need consent. In regulated industries, such as financial services, keep the required disclaimers in every version. AI may drop them.
Need the AI prompts? On our sister site: Turn one blog post into five social posts · Draft a monthly email newsletter.
Is it worth it?
If you publish at least one blog post or newsletter a month, yes. The setup takes an afternoon and then each new post gives you a pile of drafts without extra effort. If you publish twice a year, don't bother automating; just paste the post into a chat tool when it goes live.
Common mistakes
- Auto-posting the drafts. AI rewrites can change facts, drop disclaimers or sound off-brand. Keep a human review step.
- Long prompts in the AI step. Keep the prompt short and specific: three posts, platforms, word limits, Australian English, no new claims.
- Forgetting the free plan limit. A multi-step Zap with an AI step needs a paid Zapier plan. Make's free plan may cover low volumes.
- No source link. Make sure every draft includes the link back to the original post. That's the point.
Once it's running, check the drafts folder weekly. If you find yourself rewriting every draft from scratch, fix the prompt rather than putting up with it.
This isn't a chatbot either. It's a background workflow, though you can use the same AI chatbot you already use (ChatGPT, Claude or Gemini) to test your prompt before automating it.
Questions
I don't blog. Does this still work?
You can trigger on new YouTube videos or podcast episodes instead.
Which AI model?
Any major model works; pick one your automation tool supports.
Should it post automatically?
No. Keep drafts for human review, especially for regulated topics.
What if I don't have a blog?
Use a newsletter or long LinkedIn post as the source instead.
Do this today
Find your blog's RSS feed (often yoursite.com/feed) and test it in a free Zapier account.
Related guides
- How to set up a social media posting bot
- How to set up a review request bot
- How to set up an appointment booking bot
Need prompts for the AI steps? See 40 AI use cases with copyable prompts. Want a hand? Get in touch.